Everyone likes an alcoholic drink now and then, some more often than others. How many of you drink Budweiser?
I’m guessing quite a few of you that actually drink alcohol will drink Budweiser.
I know this because one out of every three beers served in the United States is… you guessed it – Budweiser.
What makes Budweiser so special?
Budweiser now has fourteen different types of beers.
Budweiser was first created in 1895, in Budweis, which is a place in the Czech Republic.
Anheuser-Busch’s Budweiser is sold worldwide.
Budweiser for the healthy and the die-hard drinkers.
In 1982, Bud light was introduced which has 110 calories per bottle.
Since then, many more beers have been produced which have higher alcohol percentages, different tastes and colors and flavors.
There is a non-alcoholic Budweiser which is called Budweiser NA (NA meaning Non-Alcoholic). This is also available with a hint of Green Apple flavor.
The newest Budweiser beer was launched worldwide in May 2008; this is called Bud Light Lime, which is basically Bud Light with a natural lime juice twist.
Its taste is original and can be a nice change from the average beer.
Who is Budweiser marketed to?
Budweiser’s target audience is typically loyal, young men.
The way that the brand is advertised focuses mainly on comedy/humor.
Budweiser has had several memorable television adverts, such as the Bud-Wei-Ser frogs and the “Whassup?” saying.
Budweiser is the sort of ‘at home’ drink, it’s what you drink when you’re watching sports.
Budweiser places itself as a ‘buddy’ to watch the game with.
