{"id":207183,"date":"2020-12-29T16:00:56","date_gmt":"2020-12-29T16:00:56","guid":{"rendered":"https:\/\/www.factstoryhub.com\/?p=207183"},"modified":"2025-02-17T13:44:32","modified_gmt":"2025-02-17T13:44:32","slug":"did-coronavirus-impact-corona-beer-sales","status":"publish","type":[],"link":"https:\/\/www.factstoryhub.com\/did-coronavirus-impact-corona-beer-sales\/","title":{"rendered":"How Did Coronavirus Affect Corona Beer in 2020?"},"content":{"rendered":"
The Coronavirus or COVID-19 global pandemic caused a worldwide economic crisis, affecting some countries more than others.\n
But how was Corona beer affected by the pandemic?\n
Coincidently with the same name, has the virus boosted sales for the beer company, or left them scraping the bottom of the barrel?\n
So, let’s take a look at the numbers to see if and how the pandemic has affected Corona beer sales.\n
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Corona is owned by the world\u2019s largest beer manufacturer Anheuser-Busch InBev.\n
The Mexican beer, Corona, was the world\u2019s most valuable beer above both Heineken and Budweiser.\n Corona beer has been the top-selling imported beer in the US since 1998.\n However with its name associated with something so negative it wouldn\u2019t be surprising if its sales changed.\n Many thought its namesake would cause a fall in sales; however, this wasn\u2019t the case globally.\n There was a 12% decline in revenue in the first half of 2020 compared to the same period the previous year, but surprisingly sales remained steady throughout the remainder of the year.\n This meant that the beer still remains in first place on Brand Finance\u2019s list of top beers!\n As of February 2020, Corona beer sales dropped in China.\n AB InBev lost around $200 million USD due to the lack of sales when the pandemic began.\n It is thought that the drop in sales was due to the reduced amount of activity and going outside.\n Chinese New Year is an important time of year for alcohol sales and this was affected by coronavirus restrictions.\n Fewer people were going to bars and restaurants, which accounts for a high percentage of Corona beer sales.\n At this time many other beer brands experienced a similar decline in sales.\n So it is assumed that the name association was not the reason for a drop in sales.\n Although you might conclude that the name association was the catalyst for the fall in sales, it in fact wasn\u2019t the main reason.\n At the end of 2019, Corona became available on tap across the UK and many other countries.\nHow were sales affected at the start of the pandemic?\n
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What was the cause of the change in sales then?\n
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